/* סטודיו תאה · גרסה 1. שפה: נייר, דיו, מג׳נטה אחת. פולין בלבד. */
:root{
  --paper:#F6F6F9; --ink:#131316; --slate:#2E2E38;
  --g1:#5B5D78; --g2:#9193AC; --g3:#BDBEC7; --g4:#E3E4E8;
  --pink:#F23F92;
  --font:"Polin","Arial Hebrew",system-ui,sans-serif;
  --gut:clamp(16px,2.8vw,40px);
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:68px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,p,ul,ol{margin:0;padding:0}
h1,h2,h3{font-weight:800;line-height:1.04;letter-spacing:-.01em;text-wrap:balance}
ul,ol{list-style:none}
a{color:inherit}
.wrap{width:100%;max-width:1440px;margin-inline:auto;padding-inline:var(--gut)}
.en{direction:ltr;unicode-bidi:isolate;text-align:right}
.skip{position:absolute;inset-inline-start:8px;top:-60px;background:var(--ink);color:#fff;padding:10px 14px;z-index:50}
.skip:focus{top:8px}
:focus-visible{outline:2px solid var(--pink);outline-offset:3px}
.num{display:inline-grid;place-items:center;min-width:30px;height:30px;padding:0 6px;background:var(--g4);color:var(--ink);font-weight:800;font-size:13px;direction:ltr}
.num.on{background:var(--pink)}
.num.dark{background:var(--ink);color:#fff}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 26px;background:var(--pink);color:var(--ink);font:inherit;font-weight:800;font-size:17px;text-decoration:none;border:0;cursor:pointer;transition:background .25s var(--ease),color .25s var(--ease)}
.btn:hover{background:#fff}
.btn.ghost{background:none;color:#fff;box-shadow:inset 0 0 0 1.5px #fff;font-weight:600}
.btn.ghost:hover{background:#fff;color:var(--ink)}

/* ניווט */
.nav{position:sticky;top:0;z-index:20;height:68px;padding-inline:var(--gut);display:flex;justify-content:space-between;align-items:center;background:rgba(246,246,249,.94);border-bottom:1px solid var(--g4)}
.logo{font-weight:800;font-size:20px;text-decoration:none}
.logo{display:inline-flex;align-items:baseline;direction:ltr;font-size:22px}
.logo i{display:inline-block;width:8px;height:8px;background:var(--pink);margin-left:2px}
.nav nav{display:flex;gap:26px;align-items:center;font-size:15px;font-weight:600}
.nav .lnk{text-decoration:none;padding-block:12px}
.nav .lnk:hover{box-shadow:inset 0 -2px 0 var(--pink)}
.nav .cta{background:var(--ink);color:#fff;text-decoration:none;min-height:44px;padding:0 18px;display:inline-flex;align-items:center}
.nav .cta:hover{background:var(--pink);color:var(--ink)}

/* פתיחה */
.hero{min-height:calc(100svh - 68px);display:flex;flex-direction:column}
.hero-top{flex:1;position:relative;min-height:320px;overflow:hidden}
.hero-lbl{position:absolute;top:14px;inset-inline:0;display:flex;justify-content:space-between;font-size:13px;font-weight:600;color:var(--g1)}
.dotword{direction:ltr;position:absolute;right:clamp(16px,4vw,60px);left:auto;top:50%;transform:translateY(-50%);font-weight:800;font-size:min(19vw,42svh);line-height:1;letter-spacing:-.01em;color:transparent;background-image:radial-gradient(circle,var(--ink) 40%,transparent 46%);background-size:.036em .036em;-webkit-background-clip:text;background-clip:text;user-select:none}
.hero-card{position:absolute;inset-inline-end:clamp(16px,5vw,80px);top:50%;width:min(27vw,400px);aspect-ratio:16/10;transform:translateY(-50%) rotate(-5deg);background-color:var(--ink);background-image:radial-gradient(circle,rgba(242,63,146,.6) 1.4px,transparent 1.7px);background-size:11px 11px;box-shadow:-16px 16px 0 var(--pink),0 44px 60px -26px rgba(19,19,22,.5);padding:16px;display:flex;flex-direction:column;justify-content:space-between;color:#fff;font-weight:800;text-decoration:none;transition:transform .5s var(--ease)}
.hero-card:hover{transform:translateY(-50%) rotate(-2deg)}
.hero-card .en{font-size:clamp(18px,2vw,28px)}
.hero-card small{font-weight:600;font-size:12px;color:var(--g3)}
.hero-band{background:var(--ink);color:#fff;padding-block:clamp(24px,3.2vw,40px)}
.band-in{display:grid;grid-template-columns:1.35fr 1fr;gap:clamp(20px,4vw,60px);align-items:end}
.hero-band h1{font-size:clamp(38px,5.6vw,84px)}
.hero-band h1 em{font-style:normal;color:var(--pink)}
.hero-band p{margin-bottom:20px;font-size:clamp(16px,1.35vw,20px);color:var(--g3);max-width:34ch}
.btns{display:flex;gap:12px;flex-wrap:wrap}

/* כותרת מקטע */
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap}
.sec-head h2{margin-top:14px;font-size:clamp(44px,6.4vw,96px)}
.sec-head p{color:var(--slate);max-width:30ch;font-size:18px}

/* אינדקס */
.work{padding-block:clamp(72px,10vw,140px)}
.ix{margin-top:clamp(32px,4.5vw,60px);display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:clamp(20px,4vw,56px);align-items:start}
.rows{border-bottom:1px solid var(--g3)}
.row{border-top:1px solid var(--g3)}
.row button{all:unset;box-sizing:border-box;width:100%;display:grid;grid-template-columns:44px minmax(0,1fr) auto;gap:16px;align-items:baseline;padding:20px 0;cursor:pointer}
.row button:focus-visible{outline:2px solid var(--pink);outline-offset:4px}
.row .num{transition:background .4s var(--ease)}
.row .nm{font-weight:800;font-size:clamp(26px,3.3vw,50px);line-height:1.05;transition:transform .5s var(--ease)}
.row .mt{font-size:13px;font-weight:600;color:var(--g1)}
.row.on .num{background:var(--pink)}
.row.on .nm{transform:translateX(-14px)}
.view{position:sticky;top:92px;aspect-ratio:16/10;background:var(--ink);overflow:hidden}
.pane{position:absolute;inset:0;padding:22px;display:flex;flex-direction:column;justify-content:space-between;color:#fff;opacity:0;transition:opacity .5s var(--ease);background-image:radial-gradient(circle,rgba(242,63,146,.55) 1.4px,transparent 1.7px);background-size:12px 12px}
.pane.on{opacity:1}
.pane strong{font-size:clamp(26px,2.8vw,42px);font-weight:800;line-height:1.05}
.pane small{font-size:13px;font-weight:600;color:var(--g3)}
.pane img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}

/* המסך הוורוד */
.what{background:var(--pink);color:var(--ink);padding-block:clamp(72px,9vw,130px);min-height:100svh;display:flex;align-items:center}
.what h2{margin-top:16px;font-size:clamp(48px,8vw,128px)}
.quad{margin-top:clamp(36px,5vw,72px);display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(18px,2.4vw,36px);counter-reset:q}
.quad li{border-top:2px solid var(--ink);padding-top:16px;counter-increment:q}
.quad li::before{content:"0" counter(q);font-weight:800;font-size:13px;direction:ltr;display:block}
.quad h3{margin-top:10px;font-size:clamp(34px,3.6vw,56px);line-height:1}
.quad p{margin-top:12px;font-size:17px;line-height:1.55}

/* הסיפור */
.story{padding-block:clamp(72px,10vw,140px)}
.story h2{margin-top:14px;font-size:clamp(38px,5.6vw,88px);max-width:16ch}
.story h2 em{font-style:normal;background:linear-gradient(transparent 62%,var(--pink) 62%,var(--pink) 90%,transparent 90%)}
.steps{margin-top:clamp(36px,5vw,72px);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(18px,2.4vw,36px)}
.steps article{border-top:1px solid var(--g3);padding-top:16px}
.steps h3{font-size:clamp(28px,2.8vw,42px)}
.steps p{margin-top:10px;color:var(--slate);font-size:18px}

/* סגירה */
.talk{background:var(--ink);color:#fff;padding-block:clamp(72px,10vw,140px) 0}
.talk h2{margin-top:14px;font-size:clamp(46px,8.6vw,140px);line-height:.98}
.talk h2 span{display:block;color:var(--pink)}
.talk-grid{margin-top:clamp(36px,5vw,72px);display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,6vw,96px);align-items:start}
form{display:flex;flex-direction:column;gap:20px}
.hp{position:absolute;inset-inline-start:-9999px}
.field label,.lbl{display:block;font-size:13px;font-weight:600;color:var(--g3)}
.field .opt{color:var(--g2);font-weight:400}
.field input,.field textarea{width:100%;font:inherit;font-size:18px;color:#fff;background:transparent;border:0;border-bottom:1.5px solid var(--g2);border-radius:0;padding:10px 0;min-height:48px}
.field textarea{resize:vertical}
.field input:focus,.field textarea:focus{outline:none;border-bottom-color:var(--pink)}
.field input[dir=ltr]{text-align:right}
form .btn{align-self:flex-start}
.form-msg{min-height:1.6em;font-weight:600}
.form-msg.ok{color:var(--pink)}
.direct{display:flex;flex-direction:column;gap:26px}
.val{font-size:clamp(22px,2.4vw,34px);font-weight:600;text-decoration:none;display:inline-block}
.val:hover{color:var(--pink)}
.promise{color:var(--g3);font-size:16px}
.foot{margin-top:clamp(56px,8vw,110px);border-top:1px solid var(--slate);padding-block:20px 26px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px;color:var(--g2)}

/* טלפון */
@media (max-width:820px){
  .nav .lnk{display:none}
  .dotword{font-size:26vw;top:36%}
  .hero-card{width:52vw;top:auto;bottom:22px;transform:rotate(-5deg)}
  .hero-card:hover{transform:rotate(-2deg)}
  .hero-lbl .en{display:none}
  .band-in,.ix,.talk-grid{grid-template-columns:minmax(0,1fr)}
  .band-in{gap:14px}
  .hero-band p{margin-bottom:14px}
  .view{position:relative;top:0;order:-1}
  .row button{grid-template-columns:38px minmax(0,1fr)}
  .row .mt{display:none}
  .quad{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps{grid-template-columns:minmax(0,1fr)}
  .what{min-height:0}
}
@media (max-width:480px){.quad{grid-template-columns:minmax(0,1fr)}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{transition:none!important;animation:none!important}html{scroll-behavior:auto}}

/* אנגלית לתצוגה, עברית למסר */
.he-sub{margin-top:8px;font-size:clamp(18px,1.7vw,24px);font-weight:600;color:var(--g1);max-width:none}
.what .he-sub{color:var(--ink)}
.sec-head .he-sub{color:var(--g1)}
.tag{margin-inline-start:12px;font-weight:800;font-size:15px;vertical-align:middle}
.talk .tag{color:#fff}